How to measure the success of an advertising campaign? Some business might measured by brand awareness and engagement. However for marketers, it is more likely to measure the effectiveness by considering the profit. Marketers don’t have huge budget to turn…
Drive Traffic to Your Brand Regardless what you do online, everything has to lead to your brand. Otherwise, wasting time, effort, and energy. It’s as if you’re doing a lot of things, putting in eight hours of solid work day…
AI to Filter Search Results Google’s RankBrain is a core machine learning (ML) algorithm which determine the most relevant results to search engine queries. The ML enable to accurately quantify ranking drivers, provide precise recommendations for changes, and predicts the…
Content marketing strategy needs to be well thought out. Brands can’t just rush into it and expect to succeed. Here’s the 3 essential elements of a successful content marketing strategy. 1. Setting The Right Goals There are smart goals and…
What Is Digital Marketing? Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel to reach consumers. It also includes text messaging, instant messaging, video,…